Taylor Swift Introduces Her Own Perfume: Wonderstruck

Taylor Swift says in a mystery clip for her new fragrance, Wonderstruck, “It’s a spark, a connection, a rush of something new”. Due on racks this October, the scent is sparking a lot of buzz — and the complete advertisement, which debuts Wednesday night during the X Factor at 8 p.m. ET on FOX, will likely get fans even more eager. The clip features a anonymous man, a well-designed house and even a carousel, and of course Swift, who glides silently around all of it in a Christian Siriano gown. “Once you’ve been struck, you’ll never be the same again,” she shares, as her song “Enchanted” plays in the background. In our fashionable behind-the-scenes photo Swift is getting ready for the shoot, receiving a touch-up on her attractive red lips.

Swift declared plans for the fragrance in July, likening the making process to recording an album. “It goes out into the out world and becomes a part of people’s daily lives,” she said at the time. “It was charming to find out that you can layer so many different scents to make a striking end result.”

A fruity, flower-patterned perfume daring notes of raspberry, apple blossom, golden amber and sandalwood, it promises to give a lasting impression, too. “A fragrance can help to form someone’s first sense and memory of you,” she says. “It’s thrilling to imagine that Wonderstruck will play a function in creating some of those recollections