Kellan Lutz launches fashion line

Kellan Lutz in association with Dylan George founder Daniel Guez instigated his Abbot + Main fashion line yesterday.

The Hollywood chunk, who also appears as model for the brand, has shaped a variety of T-shirts, trousers and knitwear for the extravagance fashion label, and started on the Autumn/Winter men’s assortment in Los Angeles.

He is 26-year-old and plays Emmett Cullen in the popular vampire franchise Twilight, greeted fans at the famed Grove mall for the commencement of the collected works.

Abbot + Main is named after the junction in California, in close proximity to where the actor lives, and is encouraged by his infancy in Arizona.

Kellan formerly gushed about his business enterprise into fashion, and made clear how eager he was to generate his own line.

“How cool will that be to produce my own line?” he told WWD. “I grew up with a desire to be an inventor. I joined school for chemical engineering. I love to craft.”

Kellan also exposed that he was a “hands-on” designer when it came to the clothing association. The actor wished to be more than just a model for the brand.

“[Guez] was looking for a new type of male personality collaborator to be more than just the face of the label,” he told New York Magazine. “When he came to me, I actually wished to be hands-on.”

The Abbot + Main male variety is offered in US store Nordstrom.